Intense customer satisfaction in Mitsubishi South Africa's Lifestyle Center

“This survey shows that Mitsubishi tends to satisfy 88.2% of
its customers, which is very high. Broken down further, however, the Midrand
branch satisfies 94% of its customers."

Each Lifestyle Centre is also actively involved in setting up in-house promotions
and special events. Saturday mornings are especially busy with
varying events such as rugby, carnivals, coffee mornings and 4x4 outings.

The Midrand centre is also actively involved with its local community,
participating in fund-raising events.

“The Lifestyle Centres cater to the concept of a total experience and have a
social feel about them,” says Hansen. “I like the approach that we ‘synovate’, so
whether a customer visits us because they wish to buy, sell, service or just look
around, we are all constantly in the same frame of mind, a Mitsubishi one.”

Hansen is proud to quote from a survey that encompasses the entire motor
service industry. “This survey shows that Mitsubishi tends to satisfy 88.2% of
its customers, which is very high. Broken down further, however, the Midrand
branch satisfies 94% of its customers. I believe this truly reflects how well the
transparency concept is working at the Lifestyle Centres.”

There is a sense, too, that the Mitsubishi Lifestyle Centres are really just the

beginning of it all, that there are more novel concepts to come. That Mitsubishi
is a species which changes the world around it and makes a considerable difference.
A Lifestyle Centre is indeed an experience.